MIRROR

DesignLab Student Project

ROLE

UX Research, UX/UI Design, Logo & Branding

DURATION

3 weeks

TOOLS

Figma

Project Overview

Problem
Mirror is a global clothing chain with over 400 stores worldwide. While Mirror is successful offline, they want to expand their customer base by bringing their presence online. Besides a responsive website, they also need a rebrand with a new logo and branding.
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Solution
- A responsive website that is easy to use and that allows customers to browse through all products and filter by size, color, style and others.
- A new logo that is neutral and modern to attract all types of customers

01. Empathize

User Research

User Interview

Target Audience

‍I interviewed 3 people from my target audience about their shopping habits to uncover any needs and pain points they have.

‍Major Takeaways
- Most people care about customer reviews/ratings when shopping online
- Most people are concerned about fit and accurate sizing
- People are motivated to return if they had a positive return process or positive experience with customer service
- Most prefer online shopping with the benefits of in-person shopping included.

02. Define

Identifying Opportunity

I don't know if the clothes will look good on me

I want to be able to make a purchase quickly

I tend to buy a lot of items that don't fit together

Provide style quiz and allow customer reviews

Allow users to checkout as guest and reduce unnecessary screens

Provide full outfit suggestions and recommended items based on purchase

Feature List

Feature Roadmap

With information gathered from user interviews and competitive analysis, I composed a list of features that are must-have, nice-to-have, surprising and delightful.
For this project, I will focus on must-haves and nice-to-haves.

Must-have

- Account Creation
- Saved/Bookmark
- Filter Options
- Guest Checkout
- Order Tracking
- Product Reviews
- Multiple Product Images
- Alternate Payments

Nice-to-have

- Product Suggestion
- Referral Rewards
- Newsletter
- Check In-store Availability
- Outfit suggestions

03. Ideate

Sitemap

I create a sitemap to visualize the information architecture and what users expect categorization to look like.

Logo Design

I experimented with different logo variations and ended up with the black and white full logo as I felt it ties in well with the rest of the design and concept.