User Interview
Target Audience
I interviewed 3 people from my target audience about their shopping habits to uncover any needs and pain points they have.
I interviewed 3 people from my target audience about their shopping habits to uncover any needs and pain points they have.
Major Takeaways
- Most people care about customer reviews/ratings when shopping online
- Most people are concerned about fit and accurate sizing
- People are motivated to return if they had a positive return process or positive experience with customer service
- Most prefer online shopping with the benefits of in-person shopping included.
How are other shopping websites doing?
Feature Roadmap
With information gathered from user interviews and competitive analysis, I composed a list of features that are must-have, nice-to-have, surprising and delightful.
For this project, I will focus on must-haves and nice-to-haves.
Must-have
- Account Creation
- Saved/Bookmark
- Filter Options
- Guest Checkout
- Order Tracking
- Product Reviews
- Multiple Product Images
- Alternate Payments
Nice-to-have
- Product Suggestion
- Referral Rewards
- Newsletter
- Check In-store Availability
- Outfit suggestions
I create a sitemap to visualize the information architecture and what users expect categorization to look like.
Initial Sketches
I experimented with different logo variations and ended up with the black and white full logo as I felt it ties in well with the rest of the design and concept.
I tested the prototype with 13 people in my target audience the overall usability score was 80.